The issue isn't women's Strength. It's how we talk about it.
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Aveeno® and TOGETHXR partnered to launch The Strength Issue, a first-of-its-kind editorial project redefining how strength is seen in women’s sports. The issue builds a new canon of imagery, pairing portraits by Kanya Iwana with in-depth features by MJ Acosta and Hunter Harris that examine strength as lived experience, discipline, and craft. Featuring Misty Copeland, Cameron Brink, Ali Truwit, and Sophia Wilson, the project explores the many dimensions of women’s strength — from recovery and reinvention to motherhood and elite performance. Across digital, social, and limited-edition print, The Strength Issue treats women’s strength as a subject worthy of depth, authorship, and serious cultural attention.
Grounded in a shared belief that care and performance are interconnected, the collaboration reflects Aveeno®’s longstanding focus on healthy skin and TOGETHXR’s commitment to elevating how women’s stories are told.
Nicole Sparks
@nicolealiciamd
Nicole is a board-certified OB-GYN who stands at the intersection of medicine and motherhood. Through her own journey of rebuilding strength at 40 after four children, she empowers women to see that their bodies are powerful and strong even through pregnancy and postpartum.
Demitra Carter
@demitra_carter
Demitra Carter turned her track and field experience into a platform for women’s strength. As a host, content creator, sports agent, and Director of Influence at Popfly, she creates spaces where women in sports can connect, inspire, and lift each other up. To Demitra, women’s strength is not just about athleticism. It is about showing up and supporting one another.
Jasmine Gonzales
@all.things.jas
Jasmine is a Latina beauty creator redefining what self-care looks like, sharing filter free, relatable content for textured skin. She’s passionate about challenging the stereotype that plus size women don’t prioritize their bodies proving that confidence, care, and beauty belong to everyone.
Lauren Borges
@laurengiraldo
Lauren turned a simple treadmill routine into a global movement for women’s strength. Her viral 12-3-30 workout resonated for its accessibility, growing into a community where women motivate one another to stay consistent and build confidence. Lauren encourages women to see strength not just as physical progress but as discipline, resilience and self-belief.
Nicole Mendes
@nicole_mendes__
Nicole is an Olympian in softball who has seen success at the highest levels of the game and now uses her platform to impact others beyond the field. As a public speaker, ESPN analyst, and founder of Grōen, a mindset training company, her message is about helping people realize their full potential. Nicole is passionate about building identity-driven standards that translate into clarity and confidence.
Duda Pavão
@dudapavao
Eduarda “Duda” Pavao is a global voice in women’s soccer who embodies strength through passion and perseverance. Born in Brazil, she carried her love for the game to the United States. Today, as a trilingual host and storyteller on some of the world’s biggest soccer stages, Duda connects cultures and amplifies women’s voices. She proves that strength isn’t just physical - it’s resilience, growth, and the courage to take up space in every room, in every language.
Issa
@issaokamoto
Issa is a college student and marathon runner who believes real strength isn’t about ignoring challenges, it’s about showing up anyway. Living with eczema has shaped the way she cares for her skin and builds confidence. Through her platform, Issa shares her journey to normalize the ups and downs of adulting and encourage others to show up fully, every day, on their own terms.
