By the Numbers: 2024

2024 was arguably the most influential year for women’s sports in history: increased viewership, sold-out arenas, lucrative player endorsements, and game-changing investments all fueled the fire. Read on to see the numbers that drove women’s sports to new heights this past year.

BASKETBALL 🏀

24M

Viewership of the 2024 NCAA National Championship game peaked at 24M. That's an 89% increase over 2023 and a 285% increase from 2022.

436,055

This year’s NCAA tournament set an all-time attendance record for the entire tournament, as 436,055 fans attended games.

24M

Viewership of the 2024 NCAA National Championship game peaked at 24M. That's an 89% increase over 2023 and a 285% increase from 2022.

436,055

This year’s NCAA tournament set an all-time attendance record for the entire tournament, as 436,055 fans attended games.

1

Dawn Staley became the first Black head coach, male or female, to win three NCAA national championships.

54M

The WNBA’s record-setting 2024 regular season had over 54M unique viewers and the highest total attendance in 22 years.

1

Dawn Staley became the first Black head coach, male or female, to win three NCAA national championships.

54M

The WNBA’s record-setting 2024 regular season had over 54M unique viewers and the highest total attendance in 22 years.

3.3M

Game five was the most-viewed WNBA Finals game in over 25 years, peaking at 3.3M viewers.

3.44M

The WNBA All-Star Game reeled in 3.44M viewers. At the time, it marked the most-watched WNBA program in ESPN history.

3.3M

Game five was the most-viewed WNBA Finals game in over 25 years, peaking at 3.3M viewers.

3.44M

The WNBA All-Star Game reeled in 3.44M viewers. At the time, it marked the most-watched WNBA program in ESPN history.

VOLLEYBALL 🏐

4

The University of Southern California became the first team to win four consecutive NCAA beach volleyball championships.

$100M

New volleyball league League One Volleyball (LOVB) announced they’ve fundraised $100M in their latest funding venture as the league prepares for its inaugural season in January 2025.

4

The University of Southern California became the first team to win four consecutive NCAA beach volleyball championships.

$100M

New volleyball league League One Volleyball (LOVB) announced they’ve fundraised $100M in their latest funding venture as the league prepares for its inaugural season in January 2025.

$1M

The Omaha Supernovas secured a $1M prize pool after dominating the inaugural Pro Volleyball Federation championship against the Grand Rapids Rise, sweeping the Rise 3-0.

684,000

The Nebraska versus Louisville on September 22 averaged 684,000 viewers on ABC — making it the most-watched regular-season match in ESPN history.

$1M

The Omaha Supernovas secured a $1M prize pool after dominating the inaugural Pro Volleyball Federation championship against the Grand Rapids Rise, sweeping the Rise 3-0.

684,000

The Nebraska versus Louisville on September 22 averaged 684,000 viewers on ABC — making it the most-watched regular-season match in ESPN history.

HOCKEY 🏒

4,378

4,378 fans packed the arena for the NCAA Frozen Four between Wisconsin and Ohio State, making it the highest-attended championship game since 2006. The Buckeyes defeated Wisconsin, 1-0.

8

The PWHL will expand the league to eight teams by the 2025-2026 season.

4,378

4,378 fans packed the arena for the NCAA Frozen Four between Wisconsin and Ohio State, making it the highest-attended championship game since 2006. The Buckeyes defeated Wisconsin, 1-0.

8

The PWHL will expand the league to eight teams by the 2025-2026 season.

392,259

The PWHL announced that it had 392,259 fans in attendance across its inaugural season.

8,000

The Toronto Sceptres sold out their season tickets for the second PWHL season despite moving their games to a bigger venue in Coca-Cola Coliseum, which seats 8,000+.

392,259

The PWHL announced that it had 392,259 fans in attendance across its inaugural season.

8,000

The Toronto Sceptres sold out their season tickets for the second PWHL season despite moving their games to a bigger venue in Coca-Cola Coliseum, which seats 8,000+.

SOCCER ⚽

11,000+

After TOGETHXR co-founder and soccer legend Alex Morgan announced her retirement, the San Diego Wave sold 11,000+ tickets to her retirement match in a single day.

2M

For the first time in league history, the NWSL welcomed more than 2M fans to matches across the 2024 season. This year, 89 matches topped 10,000 fans in attendance, a significant increase from 55 games in the 2023 season.

11,000+

After TOGETHXR co-founder and soccer legend Alex Morgan announced her retirement, the San Diego Wave sold 11,000+ tickets to her retirement match in a single day.

2M

For the first time in league history, the NWSL welcomed more than 2M fans to matches across the 2024 season. This year, 89 matches topped 10,000 fans in attendance, a significant increase from 55 games in the 2023 season.

14M

In her pre-Championship press conference, NWSL commissioner Jessica Berman noted that 14M viewers tuned in to NWSL matches throughout the regular season — the highest viewership in league history. This marks a 285% growth in viewership over last season.

19,215

The Washington Spirit’s playoff matchup against Bay FC on November 10th set a new record for the largest playoff crowd on the East Coast in league history, as a sold-out Audi Field was packed with 19,215 fans.

14M

In her pre-Championship press conference, NWSL commissioner Jessica Berman noted that 14M viewers tuned in to NWSL matches throughout the regular season — the highest viewership in league history. This marks a 285% growth in viewership over last season.

19,215

The Washington Spirit’s playoff matchup against Bay FC on November 10th set a new record for the largest playoff crowd on the East Coast in league history, as a sold-out Audi Field was packed with 19,215 fans.

MORE SPORTS 🥊 🥎🏂🥍

74M

The Katie Taylor versus Amanda Serrano fight averaged 74M viewers globally, making it the most-watched professional women’s sporting event in U.S. history.

70

The Women’s Pro Baseball League (WBPL) will launch in 2026, bringing a women’s professional baseball league back to the U.S. for the first time in 70 years.

74M

The Katie Taylor versus Amanda Serrano fight averaged 74M viewers globally, making it the most-watched professional women’s sporting event in U.S. history.

70

The Women’s Pro Baseball League (WBPL) will launch in 2026, bringing a women’s professional baseball league back to the U.S. for the first time in 70 years.

2:09.56

Ruth Chepng’etich broke the previous marathon record by two minutes at the Chicago Marathon, clocking in at 2:09.56. She’s the first woman to finish a marathon in less than two hours and ten minutes.

$1M

The Women's National Football Conference (WNFC) raised $1M in seed funding to continue growing women's football.

2:09.56

Ruth Chepng’etich broke the previous marathon record by two minutes at the Chicago Marathon, clocking in at 2:09.56. She’s the first woman to finish a marathon in less than two hours and ten minutes.

$1M

The Women's National Football Conference (WNFC) raised $1M in seed funding to continue growing women's football.

211

The U.S. Women’s U20 lacrosse team won the gold medal at the 2024 World Lacrosse Women’s U20 Championship in Hong Kong, China. The U.S. outscored its opponents 211-20 while winning all seven games in the tournament.

2.5M

The 2024 Women’s College World Series Finals were the most-watched on record, hitting a peak of 2.5M viewers — a 24% increase from the 2023 Finals. The WCWS also set a new attendance record, with 12,324 fans packing the ballpark in Oklahoma City.

211

The U.S. Women’s U20 lacrosse team won the gold medal at the 2024 World Lacrosse Women’s U20 Championship in Hong Kong, China. The U.S. outscored its opponents 211-20 while winning all seven games in the tournament.

2.5M

The 2024 Women’s College World Series Finals were the most-watched on record, hitting a peak of 2.5M viewers — a 24% increase from the 2023 Finals. The WCWS also set a new attendance record, with 12,324 fans packing the ballpark in Oklahoma City.

1260

TOGETHXR co-founder Chloe Kim made history at this year’s X Games after becoming the first woman to land a 1260 in the women’s halfpipe snowboard competition. Kim also won her seventh gold medal, tying her mentor Kelly Clark for the most X Games titles ever.

$131M

The LPGA announced that its 75th season will include a record-breaking $131M purse across a 35-event schedule, marking the largest prize pool in the organization’s history.

1260

TOGETHXR co-founder Chloe Kim made history at this year’s X Games after becoming the first woman to land a 1260 in the women’s halfpipe snowboard competition. Kim also won her seventh gold medal, tying her mentor Kelly Clark for the most X Games titles ever.

$131M

The LPGA announced that its 75th season will include a record-breaking $131M purse across a 35-event schedule, marking the largest prize pool in the organization’s history.

OLYMPICS & PARALYMPICS 🥇

9M

The gold medal soccer match between the USWNT and Brazil averaged 9M viewers, the highest viewership for a gold medal match since the 2004 Athens Games.

1

Sarah Adam became the first woman in history to play (and score a goal) for the U.S. Paralympic Rugby team.

9M

The gold medal soccer match between the USWNT and Brazil averaged 9M viewers, the highest viewership for a gold medal match since the 2004 Athens Games.

1

Sarah Adam became the first woman in history to play (and score a goal) for the U.S. Paralympic Rugby team.

66,000

Over 66,000 fans packed Stade de France for the women’s Olympic Rugby competition, setting a new world record.

7

China’s Jiang Yuyan was the most successful athlete at the 2024 Paralympics, winning seven gold medals in only ten days. Yuyan won gold in the 50m freestyle S6, 100m freestyle S7, 400m freestyle S6, 100m backstroke S6, 50m butterfly S6, mixed 4×50m freestyle relay 20 points, and mixed 4×50m medley relay 20 points.

66,000

Over 66,000 fans packed Stade de France for the women’s Olympic Rugby competition, setting a new world record.

7

China’s Jiang Yuyan was the most successful athlete at the 2024 Paralympics, winning seven gold medals in only ten days. Yuyan won gold in the 50m freestyle S6, 100m freestyle S7, 400m freestyle S6, 100m backstroke S6, 50m butterfly S6, mixed 4×50m freestyle relay 20 points, and mixed 4×50m medley relay 20 points.

27.28

Christie Raleigh Crossley set a new Paralympic record in the women’s 50m freestyle S9, swimming a time of 27.28.

12.7M

The live broadcast of the women’s team gymnastics finals drew 12.7M viewers on Peacock and NBC — more than the first round of the NFL Draft and every single NBA Finals game last year.

27.28

Christie Raleigh Crossley set a new Paralympic record in the women’s 50m freestyle S9, swimming a time of 27.28.

12.7M

The live broadcast of the women’s team gymnastics finals drew 12.7M viewers on Peacock and NBC — more than the first round of the NFL Draft and every single NBA Finals game last year.